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BettingJobs are currently seeking a Programmatic Campaign Manager for a growing iGaming company in their London office.
You will be responsible for spearheading programmatic marketing, planning and executing campaigns across several territories.
Ideally suited to an individual with experience of managing and optimising programmatic campaigns across both sportsbook and casino in a competitive market. You will be responsible for spearheading programmatic marketing, planning and executing campaigns.
Responsibilities:
- Campaign planning, monitoring, and analysis: collaborating with the relevant teams to ensure mid-lower funnel messages/channels/metrics are consistent.
- Collaborating with brand and retention teams to create compelling marketing collateral that aligns with the brand’s tone and positioning.
- Overseeing the onboarding journeys: mapping, testing, and optimizations to deliver efficient conversions.
- Be the Product Owner of our Ad tracking tool and handle the roadmap for the partner on behalf of our business.
- Develop and implement programmatic display strategies to drive customer acquisition and retention.
- Monitor and optimize hands-on programmatic display campaigns across various platforms to ensure maximum ROI.
- Manage and control the programmatic budget and ensure cost efficiency in all programmatic display efforts.
- Be responsible for the campaign tracking for all brands and reporting.
- Mentor and guide acquisition executives to develop their skills and knowledge in programmatic advertising.
- Managing relationships with external agencies and partners to ensure timely and effective campaign execution.
- Uphold brand guidelines and ensure all programmatic display campaigns adhere to company standards.
- Take a Product ownership position across third party tools.
- Lead in house activities on platforms.
- Be the day-to-day contact for agencies.
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