Paid Social Media Lead in Manchester

Location: Manchester

Salary: Hidden

Recruiter: MDPI

Date Advertised: 2024-06-27

A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996.

Our mission is to foster open scientific exchange in all forms, across all disciplines.

We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors.

We serve scholars from around the world to ensure the latest research is openly and broadly available.


Location: Manchester


This is a full-time in office role.

The office is located next to Piccadilly Gardens in Manchester.


Main tasks and responsibilities:


  • Line manage team of specialists and coordinators.
  • Responsible for the development, successful implementation and communication of the paid social media and digital marketing strategy for a portfolio of key brands (journals, initiatives, corporate).
  • Build and visualise complex campaign and audience segmentation structures.
  • Manage portfolio budget.
  • Provide training, support and mentorship to team members and others across the business.
  • Weekly monitoring and monthly/quarterly reporting of campaign performance.
  • Build and maintain strong relationships with portfolio and others across the business.
  • Develop bespoke paid strategies for key campaigns.
  • Key message and content creation.
  • Content oversight/approval

    Profile:
    Academic degree in Communications, Marketing, Public Relations, Advertising (or related).3 - 5 years’ experience of developing social media and digital marketing strategies for business (can be offset with 1 year at MDPI in similar role).Experience in managing or mentoring team of social media and digital marketing professionals.Very Good knowledge of key social media platforms including Facebook, Twitter, LinkedIn. Instagram and YouTube. Others a plus.Very Good knowledge of Facebook Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, OR Google Ad Manager (Search, Display and YouTube).Very Good knowledge of social media and digital marketing tools such as Hootsuite, Falcon and Sprout OR Google Suite (GA4, Tag Manager, Search Consol) and data visualisation tools.Excellent understanding of brand, communication, and digital marketing principles.Excellent English language skills (written and spoken), other language skills are beneficial.Excellent organizational, analytical and prioritization abilities.Interest in science and science communications (previous experience in the industry a plus). Experience of running campaigns to generate sales or leads a plus.
  • Benefits!


  • Flexible Working Times
    You are able to start work anytime between 7-9am, and finish between 3pm-6pm.
  • Special Days Off
    Getting married or moving house? No need to use up your holidays, MDPI offer paid time off for such occasions.
  • Our Culture
    A friendly working environment with monthly lunch parties, office snacks and seasonal events.
  • Bonus Incentives
    Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees.
  • Perkbox
    You will have access to our benefit platform called “Perkbox.” This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.
  • Health Cash Plan
    After passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services
  • Modern City Centre Office
    Located next to Piccadilly Gardens, our office is a 10 minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.
  • Cyclescheme
    Save between 25-39% on a bike and accessories.
  • Techscheme
    Save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys
  • About MDPI


    A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996 .

    Our mission is to foster open scientific exchange in all forms, across all disciplines.

    We operate more than 400 diverse, peer-reviewed , open access journals supported by over 66 , 0 00 academic editors .

    We serve scholars from around the world to ensure the latest research is openly and broadly available.


    MDPI is headquartered in Switzerland with additional offices in Europe , Asia and North America .

    We are committed to ensuring that high quality research is made available as quickly as possible.

    We also support sustainability projects, with sustainability as a key theme in many journals and through the MDPI Sustainability Foundation.


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