New Business Development Executive in Leeds

Location: Leeds

Salary: £40,000 per year

Recruiter: JJ Food Service

Date Advertised: 2024-06-27

Field Sales Representative




Are you someone who is resilient and likes a challenge?

Have you got experience in winning new business opportunities, are you a foodie?

Then we have something for you!




JJ Food Service are looking for an experienced Field Sales Representative to ensure they obtain new high-profile clients at a complex level, having clear knowledge of the market and the focus of the role will be to expand the JJ brand into the new markets.

The success of the role will be measured by number of new customers and their retention as well as increase in sales turnover and gross profit.




This is a field-based position, you will be flexible and able to travel as required.




Salary: up to £40,000 per annum + OTE Bonus




To be successful you must have:


  • Prior experience in new business development in Food Service Sector or national accounts position with successful achievements in winning in multiple sectors and managing a tender with sector
  • Be able to successfully work on own initiative
  • Selling and negotiation skills
  • Knowledge in commercial insight and key profit levers
  • Excellent communication and relationship building skills
  • Good understanding of JJ Food Service Ltd, business and high end restaurants sector in London
  • Able to work under pressure and in a fast-paced environment
  • Work towards tight deadlines
  • Be able to keep up to date with industry trends, regulations and legislation
  • Responsibilities of the role:


  • Ensure commercial new business is won, via active prospecting and by managing a pipeline of prospect opportunities.
  • Understand the market in which the company operates and how the organization’s products and services are used within the market
  • Grow and maintain customer relationships in line with a growth target and strong links
  • Use successful techniques for winning contracts, which include communicating the unique selling points of JJ Food Service Ltd, being aware of the company’s operating and profit margins and of course understanding the clients’ specific requirements
  • Our benefits:


  • 5% Profit-Sharing scheme 
  • Sales Bonus
  • Training and development
  • Business mileage
  • 28 days paid annual leave (including Bank Holidays), increasing to 33 days of leave with length of service
  • Access to hundreds of exclusive discounts and savings through our JJ family portal
  • Free support with personal legal, medical, health and wellbeing issues
  • A free telephone counselling service
  • Cycle to work scheme

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