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What You'll Be Doing As a Marketing Executive with Travel Counsellors, you will be supporting a challenging agenda to deliver marketing communications, training, and assets in collaboration with our design & commercial teams and external suppliers. Audiences will be mostly consumers and Travel Counsellor franchisees; some support for the new franchise recruitment and corporate travel areas of the business as required. Product Marketing Campaigns - Campaign execution, especially hands-on responsibility for the delivery of our email marketing programme to time, budget, and brand standards, with a focus on continual improvement (create, build, test/proof, send, report, A/B and multi-variant testing, and optimisation)
- Seek ways to understand customer/market behaviour and sentiment and propose relevant content and tests
- Own the content provision and collation process, including achieving supplier sign-off
- Hotel and destination copywriting, alongside briefing external copywriters
- Special offer copy – finding an angle/headline on hotel, cruise, and airline offers
- Blog copy – destination overviews, travel ideas, and trends (briefed by suppliers)
Measurement & Analysis - Use a variety of tools and techniques to measure and analyse campaign and activity results and prepare substantiated management information reports for all stakeholders.
- Work closely with the partnerships team to feedback on campaign performance to our commercial sponsors and provide recommendations for future growth opportunities.
Benefits Working here at Travel Counsellors, we value the hard work and effort that our colleagues put in. Because of this, you can expect a wide range of employee benefits, including: - A competitive basic salary + annual company bonus
- Flexible hybrid working model (2 days home, 3 days office)
- Career development and promotional opportunities
- 25 days holidays (increasing to 28 after 5 years of service)
- A Moments That Matter Day (annually)
- Enhanced maternity/paternity pay
- Holiday buy and sell (up to 5 days per year)
- 3 paid days charity leave
- Company events, socials, and incentives
- 3x annual salary death in service benefit
- Company pension scheme
- Costco membership
- Salary sacrifice, company car scheme
- Cycle to Work Scheme
- Employee Assistance Programme
- Free breakfast, fruit, and hot/cold beverages
- Referral scheme
- Employee discount
- Private medical insurance (taxable benefit) or healthcare cash plan (costs incurred by employees)
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