Head Of Sales in London

Location: London

Salary: £60,000 per year

Recruiter: Lime Talent

Date Advertised: 2024-06-21

Head of Sales (On-Trade)

£60,000 - £65,000

London (Hybrid)

We are working with an independent Brewery who are looking for a Head of Sales to support the ambitious growth plans of the on-trade and wholesale channels.

This position is a key leadership role, reporting to the Founders. This position requires a strong background in the fast-moving consumer goods (FMCG) industry, as well as a passion for progress and professional growth.

The role requires a commercial, energetic, and tenacious individual with a passion for craft beer.

Key Responsibilities:

  • Deliver margin enhancing growth in your P&L
  • Manage and develop the strategy for the on-trade channel
  • Develop best-in-class relationships within the on trade channel
  • Ensure that the key brand campaigns are implemented across your customer base and deliver against the brand objectives
  • Operating as a key leader in the wider Sales team, sharing and helping to embed a culture of coaching and development that improves our commercial capability standards.
  • Coach and develop your team in key selling capabilities and account management.
  • Identify new customer opportunities and competitor threats

This role will suit someone who:

  • Has commercial experience within the FMCG industry, preferably with a focus on wholesale and on-trade accounts.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong understanding of the wholesale and on-trade sectors, including market dynamics and customer needs
  • Knowledge of the beverage industry, including trends, product categories, and distribution channels.
  • Proficiency in using sales CRM software and Microsoft Office suite.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment
  • Has a passion for beer!
  • Excellent communication and presentation skills

If you think you'd be suitable for the above role, do not hesitate to apply!

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies go to or call us on

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