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Join our dynamic team at Visualsoft as a Digital Marketing Specialist! Location: Stockton on Tees or Newcastle upon Tyne with the option of hybrid working We’re on the lookout for a talented Marketing Specialist to help support and grow the Visualsoft brand and online presence, with a strong focus on SEO and website delivery. Does this sound like you? Discover more and apply today… What you’ll be doing: Your main responsibility will involve implementing SEO strategies across our website, both from a technical and content perspective, alongside helping the wider brand team execute marketing campaigns, creating campaign assets - including email and website pages and paid social management. As a Marketing Specialist, you’ll need to: Support the Marketing Managers with delivering against key objectives - to drive leads for the Visualsoft sales team and increase overall brand awareness Improve search visibility and overall website traffic through management of the Visualsoft website - including making ongoing improvements to the website structure, ensuring SEO best practices are met and carrying out keyword research to feed into the overarching content plan Build and optimise marketing assets - including emails and landing pages using Hubspot Content Hub and email builder Run and allocate a specified budget on paid social channels (Meta and LinkedIn) to push campaign messaging and content Conduct market research Communication & Teamwork: The ability to work to deadlines is a must whilst ensuring a high standard of work is maintained to exceed expectations. Requirements What we need to see: The Visualsoft team is the perfect combination if you ask us. Team members are talented, ambitious, motivated, expert and a whole lot of fun, and we want someone who can join the team and be part of our fantastic culture. Key competencies for the role also include: Knowledge of B2B marketing with proven experience in delivering campaign objectives Proven expertise in SEO Passionate about brand, design, eCommerce and digital marketing Proven experience of using B2B CRM platforms, such as Hubspot Evidence of paid social campaign management across Meta and Linkedin Organised with good attention to detail and effective proofreading skills A self starter with strong initiative and out of the box thinking Able to pick up new technologies, systems and processes quickly and a willingness to learn Technically minded and interested in how things work Target and performance minded with strong time management skills Benefits Competitive basic salary with great progression options Unlimited paid holidays - yes that's not a typo! Hybrid working Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly A high-performance MacBook Health Assured Employee Assistance Programme Free eye tests and flu jabs VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone! Free breakfast, fruit, hot and cold drinks and protein shakes Friday afternoon drinks to wind down for the weekend Pension scheme to help you save for the future Cycle to work scheme Discounts across our brands Regular team social events Training & development
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