Digital Brand Manager in ManchesterDigital Brand Manager in Manchester |
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Location: Manchester Salary: Hidden Recruiter: Lotus Bakeries Date Advertised: 2024-06-27 |
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Job description Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities : Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com “Conversion to Purchase” strategies & tactics for each customer e.g., Paid Search, Banner Ads Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit Manage all aspects of BrandBank Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution Build & maintain a comprehensive eCommerce PCA Performance Insights library Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets
Profile Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we’re looking for from you are: Ideal candidate: best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand min 3-5 years practical hands-on experience of eCommerce & digital activation. extensive, hands-on experience with min x2 top 7 FMCG retailers. passion for FMCG “constantly curious” mindset exceptionally talented organisational skills. excellent communicator with proven & solid presentation skills to retailers/internal senior personnel. working with a fast paced, challenging business environment. ability to adapt with constant change & unforeseen challenges in a positive, “can do” way. Competence profile: - Comply with required competencies linked to Lotus Bakeries’ Leadership Competence model → - Lotus Bakeries “TOP” values Specific knowledge: - Highly advanced user of all key eCommerce activation platforms e.g., Citrus - Advanced user of Microsoft Office (Outlook, Excel & Powerpoint) Personal competences: - exceptional accuracy/excellent attention to detail - tenacious, reliable, positive. - excellent written & verbal communication skills. - excellent interpersonal skills - thrives working within a highly networked team - experience of working with/influencing European colleagues advantageous Education (degree): - requires degree This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire. Read More |
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