CRM Manager in LondonCRM Manager in London |
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Location: London Salary: Hidden Recruiter: Monese Date Advertised: 2024-06-28 |
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At Monese, we are breaking down boundaries every day to help you build a better future. As the digital alternative to banks, we are empowering people all over the world through our award-winning financial products – We have helped millions of customers revolutionise the way they live their lives in a global world. We are backed by the best of the best, with over $+m funding to date from market experts such as HSBC, Kinnevik, Investec and PayPal. We want people with passion and dedication to help us go the distance and support our ambition to change lives. Summary of the role: As a CRM Manager, you will hold a pivotal role in shaping our customer engagement and retention strategy. Your responsibilities encompass defining a strategic marketing automation roadmap, analysing user data, conceptualising and optimising campaigns, and fostering close collaboration with cross-functional teams. What you’ll be doing: In your day-to-day work as a CRM Manager, you can expect to: Gain insights through user data analysis, mobile analytics and attribution tools. Strategise, execute, and oversee CRM campaigns driving commercial impact to the business. Diligently monitor campaign performance, communicate findings to senior management and drive changes. Execute ad-hoc customer communications, collaborating with key stakeholders across Operations, Product and Compliance Collaborate actively with data and BI experts to refine and enhance strategies. Your primary responsibilities as a CRM Manager will include: Defining a strategic marketing automation roadmap that aligns with our business objectives. Governance over customer communication strategy partnering with Copy, Localisation and CX. Analysing user data to pinpoint opportunities and challenges, using insights and collaborating with data and BI experts to drive informed decisions. Creating and optimising customer engagement campaigns, covering email, SMS, push notifications, and in-app messages. Managing campaign delivery and meticulously analysing key performance indicators. What we are looking for : A minimum of 3 years of prior CRM campaign management experience. Previous experience with leading CRM tools and platforms such as Amplitude, AppsFlyer, Mixpanel, Braze, Branch, Localytics, Google Analytics, MParticle, Segment, and Deep-linking. Analytical mindset and numbers driven approach. Ability to execute and drive results An ability to quickly adapt to new tools and 3rd-party solutions. Strong collaboration skills to work effectively with cross-functional teams. Exceptional communication and presentation abilities. A problem-solving mindset and effective time management skills. Experience in multi-national or multi-lingual environments is a valuable asset. Fluent English language skills. Bonus Points: Experience in Banking or Finance domains. What benefits we offer: Read More |
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